Privacy Policy

Effective Date: 1st January 2025

Last Updated: 1st January 2025

1. Introduction

This Privacy Policy explains how Elite Play Strategies ("we," "our," or "us") collects, uses, and protects your personal information when you use our website and play Live Star: Doll Dress Up Games. We are committed to protecting your privacy and ensuring your personal data is handled in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

2. Data Controller

The data controller for your personal information is:

Elite Play Strategies
168 York Street
Xanadu, XN1 2AB
United Kingdom

Email: [email protected]

3. Information We Collect

3.1 Information You Provide

  • Contact information (name, email address) when you contact us
  • Game preferences and saved outfit designs
  • Feedback and comments you provide
  • Newsletter subscription information

3.2 Information Collected Automatically

  • Device information (browser type, operating system, device type)
  • Usage data (pages visited, time spent, game interactions)
  • IP address and location data (country/region level)
  • Cookies and similar tracking technologies

4. How We Use Your Information

We use your personal information for the following purposes:

  • To provide and improve our game services
  • To save your game progress and preferences
  • To respond to your enquiries and provide customer support
  • To send newsletters and updates (with your consent)
  • To analyse website usage and improve user experience
  • To comply with legal obligations

5. Legal Basis for Processing

We process your personal information based on:

  • Consent: For marketing communications and optional features
  • Legitimate Interests: For website analytics and service improvement
  • Contract Performance: To provide game services you request
  • Legal Obligation: To comply with applicable laws

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and game settings
  • Analyse website traffic and user behaviour
  • Provide personalised content and experiences
  • Ensure website security and functionality

You can manage cookie preferences through your browser settings or our cookie consent banner. For more information, see our GDPR Rights page.

7. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

  • Service Providers: Third-party companies that help us operate our website and provide services
  • Analytics Providers: To understand website usage and improve our services
  • Legal Requirements: When required by law or to protect our rights

8. International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place, including:

  • Adequacy decisions by the European Commission
  • Standard contractual clauses
  • Appropriate technical and organisational measures

9. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Typically, we retain:

  • Game data: Until you request deletion or 2 years of inactivity
  • Contact information: 3 years after last contact
  • Analytics data: 26 months

10. Your Rights

Under GDPR, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a portable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent for processing

To exercise these rights, contact us at [email protected].

11. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and staff training
  • Secure hosting and backup systems

12. Children's Privacy

Our services are suitable for all ages. If you are under 16, please ensure you have parental consent before providing personal information. We do not knowingly collect personal information from children under 13 without parental consent.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending email notifications for material changes

14. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

15. Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.

ICO Website: https://ico.org.uk